30 Jun Introducing Heidi-Weisse
Heidi-Weisse is finally here. It has been a long time coming and we are glad that we can finally say that our Bavarian-style wheat beer is now available to buy in bottles!
An homage to WEST founder Petra Wetzel’s happy childhood in rural Franconia (and the name of the original brewery dog), Heidi-Weisse is a brand extension of the brewery’s prize-winning draught Hefeweizen, which many connoisseurs believe to be the best wheat beer on the market.
Have you met Heidi?
You look familiar, where do I know you from?
I used to simply be known as WEST Hefeweizen. Although I have a new name I am still the same unfiltered wheat beer bursting with flavours of bananas and clove. The gluten free diet didn’t work out, I’m brewed with 64% malted wheat.
Where do you come from?
Although I am brewed in a Bavarian style, I will always be Glaswegian at heart. Why don’t you come visit my home on Glasgow Green to see how the magic happens?
What’s with the name change?
I’m blonde, playful and love nothing more than a long sunny afternoon in a beer garden…Much like Heidi the original WEST brewery dog.
Describe your perfect day?
There is nothing better than starting my day at the gym, I’m pretty strong… 5.2% ABV. Followed by a slap-up meal, some of my favourites are fried fish, anything with a hint of spice and I can’t resist creamy cheese, especially baked. I love to travel across the UK visiting bars and restaurants. Follow and share my journey with #HEIDIWEISSE
Heidi-Weisse will be available in both on and off-trade, including all major supermarkets across Scotland prior to roll-out throughout the UK.